Answer five quick questions. We'll generate a mini measurement plan and a prioritized implementation table you can export.

Measurement plan Without vs with a plan Plan builder
Step 1 — Business win
What is the main way this site creates value? Measurement starts from the business model — not from GA4 menus.
→WHAT THIS MEANS FOR YOUR MEASUREMENT PLAN
Pick 3-6 primary KPIs
Start with the few that actually move revenue. You can always add more later.
Too many KPIs. Keep to 3-6 for focus.
Translate KPIs into events
For each KPI, here's a suggested event name. Edit to match your naming convention.
KPISUGGESTED GA4 EVENT NAMEOTHER TOOLS
Reality check: Budget and effort
This helps prioritize which events to implement now vs. later.
We have dev time available this quarter
We already use Google Tag Manager
Perfect setup firstFast wins first
IMPLEMENTATION RECOMMENDATIONS
Your mini measurement plan
A summary you can share with your team or use as a starting point.
PLAN SUMMARY
Business Model
—
Primary KPIs
—
Implementation Priority
Balanced
EVENT IMPLEMENTATION PLAN
KPIEVENT NAMEPRIORITYNOTES