From measurement plan to causal proof
Align on what to measure, diagnose where credit and causality break down, then optimize spend.
START HERE
You have tracking but no shared plan. Map business outcomes to GA4 events and align your team on what to measure.
PROBLEM
Your marketing team is fighting over credit. See how last-touch vs multi-touch changes everything.
PROBLEM
See how first-order Markov with removal calculates true credit by simulating what happens when you remove each channel.
PROBLEM
MTA shows 1,600 conversions. Past tests suggest 50% incrementality. Calculate true impact.
PROBLEM
When does more spend stop working? How long do effects last? Explore diminishing returns.
PROBLEM
Is your growth real or just correlation? Interactive demonstration of confounded vs randomized data.
PROBLEM
Post-purchase surveys cut through walled garden opacity and memory gap.
PROBLEM
Backwards and forwards views of incremental lift.
OPTIMIZE
Set your efficiency goal, add your channels, and instantly see which to scale, hold, reduce, or cut.