Budget Decision Engine — Causal Science

Set your efficiency goal, add your channels, and instantly see which to scale, hold, reduce, or cut.

Goal CPA

Scale if better by (%)

Hold if worse by (%)

Reduce if worse by (%)

CPA mode: enter spend and conversions. Lower CPA = better performance.

Scale %

Hold %

Reduce %

Cut %

Total100%

Decision FrameworkGoal: $100

SCALE

HOLD

REDUCE

CUT

Channel Builder

Channel	Category	Spend	Conv.	CPA

No channels yet. Click "+ Add" to get started.