Incremental Lift Report — Causal Science

Enter your Test vs Control results per segment to measure incremental lift Incremental LiftThe causal effect of your campaign. Test response minus counterfactual (what would have happened without treatment). .

Experiment Data

Test Cost/Contact ($)

Control Cost/Contact ($)

Segment	Test Group			Control Group
	Conv	Exp	Rev	Conv	Exp	Rev

Results

Campaign Totals

Incr. Response

Incr. Rev

Incr. Gross Margin

Campaign Cost

Net Incr. Profit

Per-Segment